New Purpose Statement looks to the future, underpinned by values.

Wednesday, 26 March 2025

Rāapa, 26 Poutūterangi 2025

“Guided by our values we stand with our people, care for our whenua (land), and ensure prosperity for future generations.”

Since our establishment in 2010, the original Purpose Statement created by our foundational leaders and shareholders has served Miraka well through the years navigating the business through periods of change and providing stability during strong headwinds.

We've made a change to our Purpose Statement to better explain ‘our why’. Our new Purpose statement is:

“Guided by our values we stand with our people, care for our whenua (land), and ensure prosperity for future generations.”

Over the years, our shareholders, farmer suppliers, customers, kaimahi and other key stakeholders have supported and partnered with Miraka, as we have adapted to significant changes in the global marketplace, industry and customer preferences to ensure Miraka remains fit-for-purpose, competitive and the values-based dairy manufacturing leader which our founders envisioned.

Simultaneously, as these changes have happened, we’ve reviewed ‘our why’, identifying a need to better explain our core purpose.

Our core values have not changed, although we’ve made minor tweaks to their explanatory notes, to better explain what they mean to our business.

We look forward to continuing an enduring relationship with our shareholders, farmer suppliers, customers, kaimahi and key stakeholders moving forward.